I’m a creative director, brand designer, and photographer based in San Francisco. I focus on concept-driven visual identities, systems, and campaigns that balance craft and business needs. I’m comfortable leading end-to-end creative strategy or diving into hands-on design. AI is an active part of my workflow, helping accelerate exploration and visual development. I’ve partnered with teams at Uber, Athleta, and Spotify, and I also build independent projects that blend design, photography, and emerging tools.