Art direction and design for Uber Eats’ holiday campaign for North America and Canada. The goal was to create images, GIFS and messaging to be used across multiple channels from November to January (channels included CRM, paid performance, in-app billboards and social). My intention conceptually was to create a larger festive scene full of versatile elements that could be used together or independently depending on the needs of each channel. I took inspiration from vintage cookbooks to put together a classic table setting with an Uber Eats feast.
Art direction and design for Uber Eats’ second annual global McDelivery Day. On July 19th, 2018 Uber Eats offered exclusive 90’s themed McDonald’s swag items through the Uber Eats app. I designed side by side with the Eats brand team and worked cross functionally with global stakeholders from the CRM and Performance Marketing teams.
From this campaign McDonald’s new eater first trips grew by +123%, with an estimated incremental ~4K first trips directly attributed to the promotion. The campaign also secured over 70+ pieces of global press coverage in print, broadcast and online.
I was brought in as a freelancer at Spotify to design specifically for their CRM and Performance Marketing teams. These animations were for a seven day onboarding email series sent to new premium subscribers. Each day shows and explains a new feature to help users make the most of their premium subscription. Initially sent out in Australia and the U.K., I later created a version of these animations to be tested in Japan.
A handful of my favorite social and display deliverables for various marketing campaigns with multiple variations for A/B testing.
Republic Records II
While working as the designated designer for the digital marketing department of Republic Records, I lead the design of all digital assets for the label and their roster of artists. This included organic social, paid media, newsletters, blogs, contests etc. Here are some favorites. Drake and James Bay live images were shot by me as well.
Republic Records I
Republic Records is the top label in the music industry but was lacking visibility, recognition and connection due to their prolific artists and many sub labels. I was tasked with creating a consistent look for the label on social media. My goal was to maintain a connection to the simplicity and power of Republic's black and white logo while letting the diversity of their roster shine through.
The biggest challenge with this work was the ever-changing and fast paced nature of social media and the music industry. A lot of what I created had to be posted immediately and I would have preferred to have an extra round of exploration and critique.
Kalin & Myles
Kalin and Myles (KAM) were a young pop duo signed to Republic Records. The #KAMphotobomb was a weekly recurring Instagram campaign where a fan would have one of their photos bombed by the duo. I was in charge of the photo selection and editing. The campaign reached over 1 million in engagement after only 5 months. Sometimes surprise and delight is this simple.
Logos and digital/print collateral for Music Choice's original shows and features:
1.The New Black a feature for Black History Month discussing the new generation of black artists 2. MC Icons a show recognizing iconic artists that showed consistent success on Music Choice platforms 3. The MC 100, the annual countdown of the top 100 videos of the year
Some favorites from the past few years:
1. Dan Deacon and Roomrunner at Comet Ping Pong in Washington, DC 2. A gridded and a free flowing poster design based off of a personal love story 3. Admat for the band Half Moon Run, pictured at the venue Glasslands in Williamsburg, Brooklyn 4. The Love Howl, Brandi & the Alexanders, Joe Benjamin & A Mighty Handful at The Waystation in Crown Heights, Brooklyn